There is no avoiding tech product cycles. You buy the latest gadget, and a few months later something new comes out that makes you want to irrationally spend more money—even if the device you first bought ended up being better than expected.
It’s only been a few days since the Galaxy S8 and its stunning edge-to-edge display went on sale, but Samsung is already reportedly working on a new unit that would make the infinity display look outdated. The rumored display would feature a screen that covers the entire face of the device and wraps around all four of its corners, according to a report from Etnews in Korea (spotted and translated by Sammobile). The edge-to-edge and top-to-bottom display would theoretically cover up to 98 percent of the front of the device. For comparison, the infinity display on the Galaxy S8 gives the newly released device an 88 percent screen-to-body ratio.
The report did not say which phone would feature the new panel, but did say Samsung wants to show off the display as early as next year. Samsung will first need to establish a new laminating process before that happens as the current would reportedly not allow for touch response in the corners of the screen.
The company’s fellow South Korean rival LG is also said to be developing a similar display. The two electronics giants appear to be trading punches. LG first revealed its edge-to-edge display on its G6 weeks before Samsung unveiled the infinity display on the Galaxy S8. Both companies are also reportedly planning to release a foldable smartphone sometime this year.
Right when it was starting to feel stagnate, the smartphone industry is finally showing new signs of life.