- Mom calls cops on son who can’t get ready for school on time Tuesday 11:19 PM
- Tinder exec fired after involvement in lawsuit alleging sexual assault Tuesday 10:48 PM
- Woman matches on Tinder with LaCroix thief—and his victim Tuesday 7:38 PM
- U.K. police will have to disclose documents about WikiLeaks journalists Tuesday 6:37 PM
- Backpack Kid sues Fortnite developer over flossing emote Tuesday 5:38 PM
- Conservatives rage at Alexandria Ocasio-Cortez’s ‘week of self-care’ Tuesday 4:02 PM
- 2 inflatable snowmen fought in front of a combo KFC/Taco Bell Tuesday 2:47 PM
- How to watch the Boca Raton Bowl online for free Tuesday 2:43 PM
- DAZN KOs YouTube, Snapchat as (temporarily) the most downloaded app Tuesday 1:57 PM
- AT&T says it’s rolling out 5G service this week Tuesday 1:03 PM
- NY state senator tells woman staffer ‘Kill yourself!’ in a tweet Tuesday 12:54 PM
- This Lil Jon-Kool-Aid Man Christmas jam is as extra as you’d expect Tuesday 12:13 PM
- YouTube stars say unfair copyright claims are making their lives hell Tuesday 12:12 PM
- UPS deletes tweet about shredding letters to North Pole after huge backlash Tuesday 11:21 AM
- Viral petition leads to revised Holland Tunnel Christmas decor Tuesday 11:10 AM
MC Hammer and Biz Stone video is a perfect spoof of tech product hype
Did you preorder your MyBook?
Have you heard about MyBook?
A mysterious article on a site like ours is just one way the consumer frenzy over new technology can reach a fever pitch, and Bay Area tech initiative One City parodies that madness in a new video touting the mysterious “MyBook.”
The video shows the buzz spiraling out of control after Biz Stone offhandedly mentions “MyBook” during an interview, setting off a hype wave with various San Francisco notables getting in on the act, from Hall of Fame quarterback Joe Montana to Mayor Ed Lee, and, of course MC Hammer. The video was created by Portal A, the company behind the YouTube Rewind videos among other buzzy content.
But before you start camping out by your nearest Apple Store, you might want to watch the clip first.
So what is the MyBook? It’s an actual, physical book, of course. One City partners tech companies in the San Francisco area with deserving schools to support them with books and mentorship, becoming a part of the school’s community.
“More than 20 tech companies have already joined One City’s first initiative, Circle The Schools. This is just the beginning,” said sf.citi founder Ron Conway in a press release. “One City will harness this same passion to find solutions to the biggest problems facing San Francisco. Circle the Schools connects tech companies with our public schools to give our students the tools and resources they need to succeed one school at a time. One City is the new home for this amazing program, and so many other projects like it.”
Here’s hoping One City can make education as hyped up as an iPhone 6.
Screengrab via sfciti/YouTube
A former YouTube reporter for the Daily Dot, Rae Votta has more than a decade of experience in the digital and entertainment industries. Her work has appeared on AOL, Huffington Post, Out Magazine, Logo, VH1, Current TV, Billboard, and NYMag. She joined Netflix in 2016.