- Twitter lifts ‘permanent’ suspension of activist Barrett Brown Monday 5:52 PM
- Billie Eilish fans fend off objectifying comments on tank top photo Monday 5:32 PM
- Groom’s mother sabotages wedding by tricking guests into wearing jorts and hoodies Monday 4:39 PM
- No one believes Bill de Blasio’s son sent him these debate prep texts Monday 3:26 PM
- Meek Mill, Jay-Z to release ‘Free Meek’ documentary on Amazon Prime Monday 3:20 PM
- 3 ways to secure your Nest cameras Monday 3:15 PM
- This Pokémon generator site is creating hilarious monsters Monday 2:48 PM
- MrBeast impersonator tricks kid into destroying his XBox Monday 12:50 PM
- This mom has the perfect nickname for her nonbinary kid Monday 12:25 PM
- Netflix tests pop-out player that will allow viewers to multitask Monday 11:44 AM
- Man allowed to sue media publishers over readers’ Facebook comments Monday 11:42 AM
- Republicans slammed for joke about ‘heavily armed militia’ at Oregon statehouse Monday 11:30 AM
- New bill wants tech companies to tell you how much your data is worth Monday 10:53 AM
- AOC has the best response to Steve King’s ‘concentration camp’ criticism Monday 10:19 AM
- Did Jake Paul and Tana Mongeau just get engaged? Monday 9:26 AM
Raise the thumb flag.
Facebook has finally crossed the final threshold of absolute world domination. The company knows exactly what it needs to do to grow, and you better believe that plan is in action: In its first call reporting on 2015 earnings, Facebook confirmed that with 1.44 billion monthly active users, Facebook is bigger than China. Our collective virtual vice has at last become the largest nation in the world—on or off the Internet.
While the social network has its claws in well over half of Americans (a number that includes non-Internet users), it has plenty of room to stretch its arms in countries with high population density and low-to-moderate Facebook adoption rates (iStrategyLabs has a good breakdown of these numbers).
Facebook’s Internet.org initiative should help that process along, and in some parts of the world, Facebook is already synonymous with the Internet itself. As one study puts it, “…it seemed that in their minds, the Internet did not exist; only Facebook.”
While countries like India, Indonesia, and Pakistan pose major growth opportunities for Facebook, the social giant is sinking its claws deeper at home too.
As Mark Zuckerberg observed on the call, Facebook is seeing massive growth in video, and the platform now boasts over four billion video views on a daily basis. Facebook’s strategy of teasing its features apart into individual mobile products is paying off too. “Messaging is a big priority for us,” Zuckerberg said.
Among Americans, combined Facebook and Instagram use accounts for one out of every five minutes spent on mobile—an insane engagement rate that the social network is keen to boost even higher in established markets.
Illustration by Max Fleishman
Taylor Hatmaker has reported on the tech industry for nearly a decade, covering privacy and government. Most recently, she was the Debug editor of the Daily Dot. Prior to that, she was a staff writer and deputy editor at ReadWrite, a tech and business reporter for Yahoo News, and the senior editor of Tecca. Her editorial interests include censorship, digital activism, LGBTQ issues, and futurist consumer tech.