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Salty Frog Gear/YouTube

Disgraced Navy SEAL pivots to athleisure line

It's called Salty Frog Gear.


David Covucci


Posted on Jan 2, 2020   Updated on May 19, 2021, 7:03 pm CDT

Last week, the New York Times ran a harrowing story that featured previously unreleased testimony from fellow Navy SEALs about how troubled and haunted they were by Eddie Gallagher, their platoon mate who they turned over to authorities for his actions in Iraq.

The story painted Gallagher as a monster who killed indiscriminately.

Gallagher was eventually acquitted of the most heinous crime he was charged with, killing a wounded teenage prisoner.

He found a fan in President Donald Trump during his trial, who insisted he be allowed to leave the military with his SEAL honors intact.

This weekend, the Times published another story on Gallagher, this time about his post-war crime plans, and like a great number of washed-up, disgraced, pseudo-celebrities, he is pivoting to lifestyle.

Gallagher is launching a “coastal lifestyle brand with an edge,” called Salty Frog Gear. And while the Times was praised for its past coverage of Gallagher, a tweet it did for this story, where it framed Gallagher as “retired,” didn’t get the same response.

It got flogged on Twitter.


The idea of Gallagher, who was convicted of desecrating a corpse, profiting of his actions, appalled some.

The brand offers shirts and hoodies that say “Stay salty” and “Unleash the tempest,” a brazen set of slogans to push after you were on trial for the murder of a captive teenager.

Also, the logo is a straight rip-off of Columbia’s Performance Fishing Gear.


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*First Published: Jan 2, 2020, 9:28 am CST