Instagram’s new app, Boomerang, targets your short attention span

Prepare for a barrage of goofy, short clips.

Jam Kotenko

Tech

Published Oct 22, 2015 Updated May 27, 2021, 6:33 pm CDT

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*First Published: Oct 22, 2015, 9:41 pm CDT

Jam Kotenko

Jam Kotenko is a technology reporter who specializes in coverage of Instagram, Facebook, and other social media apps. Her work has been published by Digital Trends, Bustle, and Gotta Be Mobile.