Apple is attempting to trademark the word “Slofie” after using the made-up term during its event last week, unveiling the iPhone 11.
The term refers to the ability of the iPhone 11‘s new front-facing camera to film users in slow-motion.
Apple paid $400 to apply for the slofie trademark on Friday, according to a posting on the United States Patent and Trademark Office’s (USPTO) website.
As noted by the Verge, which first reported on the trademark application Wednesday, the filing surrounds any “downloadable computer software for use in capturing and recording video.” The wording suggests that Apple is attempting to prevent other companies from branding camera apps with the term.
Although Apple is taking steps to protect the term, slofie is not mentioned anywhere outside of the company’s advertising. The actual function, which lets the front-facing camera record at 120 frames per second, is simply labeled as “slo-mo” on the iPhone 11.
The slofie feature will be available on all new iPhone models, including the iPhone 11, iPhone 11 Pro, and the iPhone 11 Pro Max.
The front-facing camera will also support shooting in 4K at 60fps and even includes a new audio zoom feature.
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H/T the Verge