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Upworthy ushers in original series, based on data and audience behavior

Move over, BuzzFeed.

On Apr 5, 2016 by [email protected]

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Here’s how your favorite sites are joining Internet Slowdown Day

From banners to pop-ups to custom homepage content, major websites are getting in the spirit for Internet Slowdown Day.

On Sep 10, 2014 by Eric Geller

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You’ll never believe what Facebook is doing to clickbait

Facebook just quietly changed the Internet forever.

On Aug 26, 2014 by S.E. Smith

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‘Humans of New York’ isn’t clickbait—it’s why the Internet exists

What better way to show that we are different but still the same?

On Aug 14, 2014 by [email protected]

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Do we need a new word for ‘viral?’

Do these pieces of our culture truly encapsulate what virality once stood for?

On May 20, 2014 by [email protected]

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How the New York Times can compete in the Facebook age

The New York Times is worried about its digital competition. But how can it compete in the age of Facebook?

On May 16, 2014 by Fernando Alfonso III

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The Onion takes on BuzzFeed, Upworthy, and ‘viral content’

Get ready for ClickHole.com.

On Apr 30, 2014 by Rob Price

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What you don’t know about the curiosity gap may change your life

That’s why the curiosity gap is so insidious: it makes us care about information that we would have had no interest in learning before.

On Mar 28, 2014 by [email protected]

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Facebook now lets you block specific websites on your News Feed

Begging the question: "Wait... why didn't Facebook let you do this in the first place?"

On Mar 4, 2014 by EJ Dickson

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Is it ever OK to turn tragedy into clickbait?

Let’s establish some guidelines for when it’s OK—and not OK—to use emotions as a marketing tool.

On Feb 4, 2014 by Aja Romano

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You won’t believe what this new plugin does to clickbait headlines

Don't fall into that curiosity gap.

On Jan 24, 2014 by Audra Schroeder

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You can’t imagine what happens when Upworthy headlines meet sci-fi and fantasy

Just add a coat of clickbait, and voila!

On Dec 30, 2013 by Aja Romano

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The most important people on Facebook in 2013

From Upworthy to Edward Snowden, these are the people who mattered on the world's largest social network.

On Dec 23, 2013 by Tim Sampson

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Introducing GodVine: Upworthy, with a higher calling

Imitation is the sincerest form of flattery. Or at least the best way to drive up your pageviews.

On Nov 15, 2013 by Tim Sampson