While you were mocking the rich kids of Instagram, they all moved to Tumblr.
Fandom is hard to give up.
The nation that brought us IKEA is inevitably the best at reconstructing '90s movies from Lego.
Official and unofficial fan trailers play a major role in promoting a new show or film.
You just got memed on.
Here's what I learned at London's Nine Worlds and Worldcon conventions.