As the 2014 Winter Olympics kicked off, people had quite a few gripes about the decision to hold the games in Sochi, Russia—what with the unfinished hotels, oppressive political climate, and general fear of security breaches. Fortunately for the Internal Olympic Committee, all those complaints are being routed directly to a Spanish university with the Twitter handle @ioc.
Yes, despite many users pointing out the mistake—all this wrath should be inflicted upon @iocmedia, or @Olympics, or maybe @NBCOlympics—the innocent Open Institute of Catalonia is taking the heat for #SochiProblems. Maybe they offer a course in social media?
It bears mentioning that even if these tweets reached their intended target, the International Olympic is not really in the business of apologizing. In fact, it’s surprising that such a litigious organization hasn’t sued the Spanish school for using “their” initialism. (They are currently waging an expensive battle to prevent you from registering a new generic top-level domain with the word “Olympics” in it, just to give you some idea.)
But maybe it’s the Twitter whiners, not the Open Institute, who ought to watch their step:
Consider yourself warned.