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Tyler Perry and BET’s new streaming service, called BET+, is slated to launch on Sept. 19. The ad-free service will cost $10 a month, making it one of the most expensive streaming services in the streaming wars.
But its content makes it enticing. The partnership will feature all things Black, including new and original content from creators such as Will Packer, Tracy Oliver, and Perry himself.
“In our first year, we will release a BET+ original project almost every month, adding to our lineup of deep and diverse content,” Devin Griffin, general manager of BET+, told Deadline. “We’re focused on super-serving lovers of black stories by working with top talent, and supporting fresh new voices, on both sides of the camera.”
Of course, the streaming service will also feature classic Black television, including the ‘90s sitcom Martin, in addition to contemporary hits like Being Mary Jane. Specials by comedians D.L. Hughley and Sasheer Zamata are also expected to be on Bet+, as well as reality shows like Love & Hip-Hop: Atlanta.
Since Perry has a large stake in the project, his entire library will be available on Bet+, which will include his iconic Madea franchise.
In other words, this is poised to be a hit.
“We are thrilled to offer a streaming experience of content curated for the underserved African American audience with BET+,” Scott Mills, president of BET Networks, also told Deadline. “African Americans have a higher [screening-video-on-demand] adoption rate than any other consumer base on the market, which is why BET+ is a natural complement of BET’s linear network.”
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H/T the Root
Dominic-Madori Davis is a recent graduate of the University of Southern California. She covers the internet, politics, and social issues.