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We haven’t heard much from YouTube star Shane Dawson lately. After producing a seven-part series on the “Beautiful World of Jeffree Star” that ended in late November, Dawson went quiet for six weeks. But since Dawson suggested he would begin uploading more content about makeup and beauty, one Twitter user demanded to know why he had been so silent.
That’s when Dawson told the world a secret: Apparently, he has a secret YouTube channel with only one test video but more than 1,000 subscribers.
Dawson broke his news early Monday morning, showing a screenshot of a YouTube page named ShaneGlossin.
I’ve been wanting to try some stuff when I get out of my funk 👀🙏🏻❤️ pic.twitter.com/xmAboY5ub0— Shane Dawson (@shanedawson) January 6, 2020
As Business Insider’s Amanda Perelli points out, 800 people had subscribed to the channel within three hours. As of this writing, the channel boasts more than 1,400 subscribers. It’s a far cry from Dawson’s original channel of 23 million subscribers, but it’s a decent start.
So far, only one video has been uploaded to the ShaneGlossin channel. It features Dawson freaking out while speeding down a snow-covered hill.
But Dawson implied this could be a secret channel about makeup. As he wrote in the “about” description on the new channel, “You can put lipstick on a pig but it’s still a pig.”
In tandem with the YouTube docu-series, Dawson and Star released a makeup collaboration in November that sold out almost immediately. At the time, Star said via Insider, “Shane put so much blood, sweat, and tears into this project. And if you do want to wait for the palette, it will be back, of course, you guys. You know we’re going to do everything in our power. Every few months it’s going to be back.”
One Twitter user, however, recently accused Dawson of manipulating his fans.
Wrote @OhMyGodExposeU, “shane dawson sold us this lie that he was ‘into makeup now’ and ‘a beauty guru’ to get his palette to sell, but i dont think i have seen a SINGLE makeup look from him since his palette sold out just sayin.”
Dawson responded by writing, “I play with makeup almost daily. I just don’t post about it because I’m not in the mood to post. After a series I tend to gain weight, spiral, and hibernate for a couple months. Currently in that phase. Haha.”
I play with makeup almost daily. I just don’t post about it because I’m not in the mood to post. After a series I tend to gain weight, spiral, and hibernate for a couple months. Currently in that phase. Haha— Shane Dawson (@shanedawson) January 6, 2020
Dawson continued, “And I rarely respond to stuff like this but I did because I understand that it may look like I don’t care anymore cause I don’t post but I promise my passion for it hasn’t died. It’s one of the only things that makes me happy and calm. I bring my brushes everywhere I go.”
And I rarely respond to stuff like this but I did because I understand that it may look like I don’t care anymore cause I don’t post but I promise my passion for it hasn’t died. It’s one of the only things that makes me happy and calm. I bring my brushes everywhere I go❤️ pic.twitter.com/oTfJrMsPN2— Shane Dawson (@shanedawson) January 6, 2020
When another Twitter user asked about the potential for an upcoming makeup video, Dawson unveiled his ShaneGlossin channel.
Still, for now, fans will have to wait. But instead of constantly checking one Shane Dawson channel on YouTube, now they’ll have to check two.
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Josh Katzowitz is a staff writer at the Daily Dot specializing in YouTube and boxing. His work has appeared in the New York Times, Wall Street Journal, Washington Post, and Los Angeles Times. A longtime sports writer, he's covered the NFL for CBSSports.com and boxing for Forbes. His work has been noted twice in the Best American Sports Writing book series.