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A diss track gets official.
A YouTuber’s Jake Paul parody has gone platinum.
Last summer, RiceGum (real name Bryan Le) released “It’s Everyday Sis,” a parody of Jake Paul’s “It’s Everyday Bro.” It features Paul’s ex, Alissa Violet (before she was involved in an altercation at a Cleveland bar), and RiceGum takes shots at Paul’s Disney show past and rumors of high-school bullying and abuse. The video racked up more than 135 million views on YouTube, but it was recently certified “digital” platinum. That means it needs 1 million “units,” which can be measured in permanent downloads, or, one unit equals 150 “on-demand audio and/or video streams.”
The diss track reached the Billboard Hot 100 in September.
RiceGum has had his own share of controversy, having been called out by YouTuber iDubbbz last year for old videos in which he joked about rape. He followed that up with a couple of diss tracks directed at iDubbbz. He also took on Dr. Phil breakout star Danielle Bregoli, and responded to allegations of assault from another YouTuber, Gabbie Hanna, with the tone-deaf song “I Didn’t Hit Her.”
Audra Schroeder is the Daily Dot’s senior entertainment writer, and she focuses on streaming, comedy, and music. Her work has previously appeared in the Austin Chronicle, the Dallas Observer, NPR, ESPN, Bitch, and the Village Voice. She is based in Austin, Texas.