- Tom Steyer calls for reparations Tuesday 9:05 PM
- Etika mural added as official PokéStop in Pokémon Go Tuesday 8:35 PM
- Debate devolves into candidates shouting ‘math’ at each other Tuesday 8:19 PM
- Bloomberg rolls his eyes when challenged over sexist comments Tuesday 8:18 PM
- Bloomberg almost accidentally claims he ‘bought’ Congress Tuesday 8:03 PM
- ‘Dick Pound’ and ‘Bisexual Men Exist’ trend together–Twitter goes wild Tuesday 7:54 PM
- James Charles receives backlash over ‘racist’ imitation of Latinx TikTok character, Rosa Tuesday 7:06 PM
- Video shows people harassing elderly Asian man while he collects cans Tuesday 6:23 PM
- Bob Iger steps down as Disney CEO, prompting conspiracy theories Tuesday 5:53 PM
- Bhad Bhabie threatens to kill Skai Jackson amid feud involving their moms Tuesday 4:51 PM
- Body camera shows officer boasting about arresting a 6-year-old Tuesday 3:58 PM
- Singer Duffy opens up about the rape, captivity that led her to stop singing Tuesday 3:51 PM
- Cynthia Nixon embodies feminist rage in viral video Tuesday 3:30 PM
- Samsung factory shuts down amid confirmed coronavirus case Tuesday 3:08 PM
- Bebe Rexha says she won’t be ‘imprisoned’ by bipolar disorder Tuesday 2:33 PM
Hot on a tail of both Spotify and Netflix catching mixed reactions to their hyper-personal billboards and tweets—which called out things like how many times individual customers had streamed The Christmas Prince—Netflix seems to have doubled down.
Netflix released a video Monday of one customer and his long-term girlfriend—who just happens to love the show Santa Clarita Diet—getting engaged with some help from the show’s stars Drew Barrymore and Timothy Olyphant. The twist? The girlfriend has no idea she’s in a commercial. She apparently signed a waiver thinking she was going to be on some sort of reality show about Netflix users.
So while the clip—which has been RTed over 8,900 times—feels heartfelt and fun like a hidden camera YouTube video might, there’s that added element of: Surprise! You’ve been in an advertisement this whole time! And now your precious life milestone is going to be tweeted out to millions of people in order to sell a California zombie show!
He wanted to propose using Netflix. So we called in a few friends. pic.twitter.com/LvkVIeymfd— Netflix US (@netflix) December 18, 2017
The couple seems happy with the experience overall, which is probably all that matters at the end of the day, but the three-minute clip is the latest example of some daring new line-erasing between advertising and real life from a streaming corporation.
Christine Friar is a writer and editor in New York who focuses on streaming entertainment and internet culture. Her work has appeared in the Awl, the Fader, New York Magazine, Paper Magazine, Vogue, Elle, and more.