kylie jenner rise and shine trademark

Kylie Jenner/YouTube

Kylie Jenner trademarks ‘rise and shine’ after meme success

If you’re rising and shining, Kylie Jenner is making money.


Libby Cohen


Posted on Oct 22, 2019   Updated on May 20, 2021, 12:50 am CDT

Rise and shine! It’s a new day, and the Kardashians have found another way to profit from their internet fame.

Makeup mogul Kylie Jenner trademarked a version of her latest viral meme phrase “rise and shine” on Tuesday with the U.S. Patent and Trademark Office, TMZ reported.

The phrase, which is impossible to not sing in your head, came from a YouTube video Jenner posted early this month. In the clip, Jenner tours her office and wakes up baby Stormi by singing, ahem, “riiise and shiiinnee.”

Now, the star owns the rights to the slang on “belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear and undergarments … as well as cosmetics,” according to TMZ.

Jenner’s $65 sweatshirt branded with the slogan sold out almost instantly.

Kylie Jenner Trademark

Jenner is also working to trademark the jingle “rise and shine,” according to Page Six. That’s not stopping Twitter from creating mashups between Jenner and other artists.

Lizzo even covered “rise and shine” in a live performance.

Luckily for Jenner, she can wake up each day knowing she’s making money from the common morning phrase.


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*First Published: Oct 22, 2019, 4:50 pm CDT