Kylie Jenner/YouTube

Kylie Jenner denies sending ‘rise and shine’ cease-and-desist letters

People were outraged after it was reported Jenner sent a family business a cease-and-desist letter.


Tiffanie Drayton


Posted on Nov 10, 2019   Updated on May 19, 2021, 11:19 pm CDT

Kylie Jenner denied claims that she sent a family business a cease-and-desist letter amid outrage over the reported move on social media.

“Guys, please don’t believe everything you read. I have not sent any Rise and Shine cease and desist letters. Rise and Shine was an unexpected moment.. I had a lot of fun with it, and I have laughed so hard seeing everyone’s memes since the video came out a few weeks ago,” Jenner tweeted on Sunday.

Jenner went viral after singing “rise and shine” to her daughter Stormi, and it was reported that she is fighting a family business for exclusive rights to the popular phrase.

According to multiple reports, a business owner in Australia received a cease-and-desist letter from the billionaire business mogul for selling shirts featuring the colloquial phrase. The owner had been reportedly selling “rise and shine” T-shirts since 2017.

“Unfortunately, we just don’t have the money to fight something like that & she has enough cash to take us down,” the woman reportedly said.

Many on Twitter were outraged over the billionaire makeup mogul’s alleged attack on a small business.

“What the fuck,” Michaela Okland wrote in response to the news.

One reminded Jenner that she and sister Kendall Jenner tried selling T-shirts with their faces next to the likes of hip-hop moguls.

“Disgusting, never forget her and Kylie tried to sell shirts with their faces next to Tupac on it,” they wrote.

Jenner trademarked a version of  “rise and shine” back in October and even started cashing in on the phrase by selling her own merchandise. She is currently selling hoodies on her website in black and white with “rise and shine” on the sleeves and her face in the center of a small sun. The hoodies are on sale for $65 a pop but are currently out of stock because they are sold out in both colors.

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*First Published: Nov 10, 2019, 2:23 pm CST