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Kylie Jenner denied claims that she sent a family business a cease-and-desist letter amid outrage over the reported move on social media.
“Guys, please don’t believe everything you read. I have not sent any Rise and Shine cease and desist letters. Rise and Shine was an unexpected moment.. I had a lot of fun with it, and I have laughed so hard seeing everyone’s memes since the video came out a few weeks ago,” Jenner tweeted on Sunday.
guys, please don’t believe everything you read. I have not sent any Rise and Shine cease and desist letters. 🤦🏻♀️ Rise and Shine was an unexpected moment.. I had a lot of fun with it, and I have laughed so hard seeing everyone’s memes since the video came out a few weeks ago..— Kylie Jenner (@KylieJenner) November 10, 2019
there are no law suits, no cease and desist letters. Happy Sunday— Kylie Jenner (@KylieJenner) November 10, 2019
Jenner went viral after singing “rise and shine” to her daughter Stormi, and it was reported that she is fighting a family business for exclusive rights to the popular phrase.
According to multiple reports, a business owner in Australia received a cease-and-desist letter from the billionaire business mogul for selling shirts featuring the colloquial phrase. The owner had been reportedly selling “rise and shine” T-shirts since 2017.
“Unfortunately, we just don’t have the money to fight something like that & she has enough cash to take us down,” the woman reportedly said.
.@KylieJenner has reportedly sent a cease and desist letter to a family business selling “Rise and Shine” T-shirts since 2017:— Pop Crave (@PopCrave) November 10, 2019
“Unfortunately, we just don't have the money to fight something like that and she has enough cash to take us down. It's not worth it.” pic.twitter.com/iUxaexCs71
Many on Twitter were outraged over the billionaire makeup mogul’s alleged attack on a small business.
“What the fuck,” Michaela Okland wrote in response to the news.
what the fuck https://t.co/hKJqgvkwJ6— gov michaela of incels (@MichaelaOkla) November 10, 2019
One reminded Jenner that she and sister Kendall Jenner tried selling T-shirts with their faces next to the likes of hip-hop moguls.
“Disgusting, never forget her and Kylie tried to sell shirts with their faces next to Tupac on it,” they wrote.
Disgusting, never forget her and Kylie tried to sell shirts with their faces next to Tupac on it💀— SilverVoiceJin (@BTS_DidThat) November 10, 2019
ew she is so trash for this. taking down a small business over a common saying??? rlly— lily (@lonnybreauxxx) November 9, 2019
This is what happens when you mindlessly support people like her— 🏳️🌈🏳️🌈 (@Loonaverse1) November 9, 2019
Jenner trademarked a version of “rise and shine” back in October and even started cashing in on the phrase by selling her own merchandise. She is currently selling hoodies on her website in black and white with “rise and shine” on the sleeves and her face in the center of a small sun. The hoodies are on sale for $65 a pop but are currently out of stock because they are sold out in both colors.
Tiffanie Drayton is a geek culture and lifestyle reporter whose work covers everything from gender and race to anime and Xbox. Her work has appeared in Complex, Salon, Marie Claire, Playboy, and elsewhere.