How Gina Rodriguez uses Instagram to shine a light on Hollywood’s Latino actors

She's calling it #MovementMondays, and she's starting with Oscar Isaac.

Feb 29, 2020, 12:40 pm*

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Christine Friar 

Christine Friar

Jane the Virgin star Gina Rodriguez brought America to tears at the 2015 Golden Globes when she dedicated part of her acceptance speech to urging Hollywood to cast Latin actors in all kinds of roles so kids can “see themselves as heroes.” Now, a year later, she’s still paying her media visibility forward. This time it’s on Instagram with something she’s calling #MovementMondays.

Every Monday the actress plans to highlight a different Latino in Hollywood as a means of promoting their projects and getting their name out there, and she’s urging her followers to do the same. The hashtag is just one proactive way Rodriguez says Latin Americans can rally to support Latino-helmed projects and combat another year of #OscarsSoWhite tweets. 

Her inaugural post highlights Oscar Isaac, star of Oscar-nominated Ex Machina, and also gives some more detail on the point she’s hoping to make with the hashtag: 

Let’s start making noise with where it matters most, where we put our dollars. Go support these films, watch these shows (mine is on tonight by the way, shameless promotion feel free to watch on the CW) and we can take making a change into our own hands. Each Monday I will highlight a latino artist we can support. Let us use our numbers and powerful voices to prove we support one another, to prove we can make a box office hit, to prove they need to support all the various Latino cultures in the media. That can be one part of the solution, so next year we have many movies that are worthy of Oscar contention!

View this post on Instagram

Movement Monday's. This is Oscar Isaac. He is a Guatemalan American actor. This is a picture from Ex Machina directed by Alex Garland and was released this past year. With all this Oscar Talk and lack of diversity I decided to start a movement and speak from the perspective of a Latina American who desires to see more Latinos on screen. There are 55 million Latinos in this country and although we all come from various backgrounds our unity can make a movie explode at the box office or a tv show soar to the highest viewers possible. The better these projects do financially, the more money they will spend on putting Latinos In blockbuster films, as leads in tv shows Etc. My solution is this, support is needed. Right now there isn't one Latino that can Greenlight a movie. That means no studio will put their money behind a Latino face as a lead of a movie because they don't believe we can make their money back. I am told time and time again "Latinos dont watch Latino Movies. Latinos don't support each other" and sadly that is true. I'm not saying go and see a movie you don't like to blind support, im saying if you want to see us represented on film and tv, if you want to see Latinos nominated for Oscars, we NEED to support one another. The industry sees money, the excuse can't just be racism. We can make a difference in a very powerful way if we unite our support as one Latino community. Oscar Isaac, in my opinion had an Oscar worthy performance in this film. Let's start making noise with where it matters most, where we put our dollars. Go support these films, watch these shows (mine is on tonight by the way, shameless promotion feel free to watch on the CW) and we can take making a change into our own hands. Each Monday I will highlight a latino artist we can support. Let us use our numbers and powerful voices to prove we support one another, to prove we can make a box office hit, to prove they need to support all the various Latino cultures in the media. That can be one part of the solution, so next year we have many movies that are worthy of Oscar contention! #MovementMondays Pick any Latino currently working we can support!

A post shared by Gina Rodriguez-LoCicero (@hereisgina) on

Screengrab via Gina Rodriguez/Instagram

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*First Published: Jan 25, 2016, 6:02 pm