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How Gina Rodriguez uses Instagram to shine a light on Hollywood’s Latino actors

She's calling it #MovementMondays, and she's starting with Oscar Isaac.


Christine Friar


Posted on Jan 25, 2016   Updated on May 27, 2021, 7:53 am CDT

Jane the Virgin star Gina Rodriguez brought America to tears at the 2015 Golden Globes when she dedicated part of her acceptance speech to urging Hollywood to cast Latin actors in all kinds of roles so kids can “see themselves as heroes.” Now, a year later, she’s still paying her media visibility forward. This time it’s on Instagram with something she’s calling #MovementMondays.

Every Monday the actress plans to highlight a different Latino in Hollywood as a means of promoting their projects and getting their name out there, and she’s urging her followers to do the same. The hashtag is just one proactive way Rodriguez says Latin Americans can rally to support Latino-helmed projects and combat another year of #OscarsSoWhite tweets. 

Her inaugural post highlights Oscar Isaac, star of Oscar-nominated Ex Machina, and also gives some more detail on the point she’s hoping to make with the hashtag: 

Let’s start making noise with where it matters most, where we put our dollars. Go support these films, watch these shows (mine is on tonight by the way, shameless promotion feel free to watch on the CW) and we can take making a change into our own hands. Each Monday I will highlight a latino artist we can support. Let us use our numbers and powerful voices to prove we support one another, to prove we can make a box office hit, to prove they need to support all the various Latino cultures in the media. That can be one part of the solution, so next year we have many movies that are worthy of Oscar contention!

Screengrab via Gina Rodriguez/Instagram

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*First Published: Jan 25, 2016, 6:02 pm CST