According to the Hollywood Reporter, “Sony is lining up screenings, mailers, ads, and more” to make a legitimate push for recognizing Sausage Party at next year’s Oscars. Why not focus on a more traditional pick to promote? Well, when your studio’s catalog includes The Brothers Grimsby and Angry Birds, you’ve got to make some really sad decisions.
For all that people online made fun of it, Sausage Party was actually a hit, pulling in $135 million on a budget of $19 million, which made it the highest-grossing R-rated cartoon in history. Even critics found something to like, collectively cementing an 83 percent rating on Rotten Tomatoes.
Launching the 'Sausage Party' Oscar Campaign With Seth Rogen and Michael Cera https://t.co/RNqyPr9tBi
— Alternative Views (@blessedlady7777) August 31, 2016
But if commercial and critical success were the keys to cleaning up at the Oscars, the first Iron Man movie would’ve swept. Seth Rogen and Co. are gonna need more than a supermarket orgy scene rendered in state-of-the-art computer graphics to claim one of the bald gold guys. Or will they?
Seth Rogen deserves an Oscar for that orgy scene in Sausage Party.
— Kyle (@ky24941) September 11, 2016
Oh god, what if this happens? “Academy members are way smarter and more forward-thinking than people realize,” Sony Pictures chief Tom Rothman told the Hollywood Reporter. “They want to recognize bold, original, risky breakthroughs, and that’s what Sausage Party is, however subversive. Plus, it’s just plain cool.” No, it’s not. It’s really just not.
Fine. Burn it all down. We deserve this. But just know that if we give Sausage Party an Oscar—even just a “Best Original Song” for the Disney parody that opens the film—we are opening the door to the sequel that Rogen already wants to make. “It’s something we talk about, yeah,” he said in August on the subject. Yep, Sausage Party 2. Think about that.
Especially if you’re a voting member of the Academy.
H/T AV Club