This parody ad will convince you not to buy the new iPhone

Apple's "senior vice president of design" knows what you're really looking for.

 

Cooper Fleishman

Internet Culture

Published Sep 12, 2013   Updated Jun 1, 2021, 6:43 am CDT

Apple’s “senior vice president of design” knows what you’re really looking for: the same old shit, over and over, repackaged and brightened up with candy colors and setting you back hundreds of dollars. Turns out this SVP is a YouTube comedian named David So, but he’s still right on the money with his Apple iPhone 5S and 5C parody commercial, which racked up a half-million views in about a day.

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Maybe we’re not so interested in what’s inside the thing—just the happy warm inclusive feeling we get when our texts show up Apple Blue instead of Gross Non-Apple Green.

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The clip is cathartic bliss for anyone who’s been misheard by Siri or, ahem, had his year-old iPhone 4S’s battery crap out a month after his warranty expired and a week before the new phones drop.

Also, So is right: Why doesn’t Shaq use a Samsung? Look how tiny that thing is in his hand.

If I can defend one thing, it’s the fingerprint sensor. I don’t care enough to use a passcode, but that technology is going to be sweet when we can pay for groceries or buy a beer by pressing our fingers on a glowing ring. Well, sweet until people start stealing our thumbs and hawking them on the black market.

Screengrab via David So/YouTube

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*First Published: Sep 12, 2013, 10:45 am CDT