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KREW shares the lessons they’ve learned about launching merch—and discuss partnership with Warren James

'We just wanted to push towards creating a brand that is for everyone'


Grace Stanley

Internet Culture

Posted on Jul 28, 2022   Updated on Jul 26, 2023, 6:02 pm CDT


This story was originally published on Passionfruit.

Last month, gaming and comedy creators KREW announced their expanded partnership with influencer merchandising firm Warren James for a new collection of streetwear clothing, accessories, and plush toys. This follows the 2020 development of KREW District, a lifestyle brand which touts unique apparel for KREW fans. 

KREW is a family of five siblings—Kat La (ItsFunneh), Betty La (PaintingRainbows), Kim La (GoldenGlare), Wenny La (@LunarEclipse), and Allen La (@DraconiteDragon)—known for playing Minecraft and Roblox games. They have amassed over 13.7 million subscribers across their various YouTube channels for gameplay, live streaming, and vlogging. They also recently hit a milestone from a mobile game they released, named KREW EATS, which they say received over 2 million downloads. 

KREW has worked with Warren James on multiple clothing, accessory, and plush collection releases. Warren James is known for helping well-known creators—including Aphmau, Annoying Orange, and Hasan Piker—establish customized apparel lines to align with each creator’s stylistic preferences. According to a press release, KREW will now also be taking an equity stake in Warren James. 

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*First Published: Jul 28, 2022, 8:44 am CDT