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Instagram brag about $500,000 watch ends exactly how you’d expect

Keeping up with the Kardashians regular Jonathan Cheban probably shouldn't have geotagged his Instragram photos.


Fidel Martinez

Internet Culture

Posted on Aug 21, 2013   Updated on Jun 1, 2021, 8:32 am CDT

Rich Kids of Instagram” is more than just a way for the offspring of the mega-wealthy to gaudily flaunt their excessive privilege. It’s also a great resources for would-be thieves to find their next victim.

Over the weekend, Jonathan Cheban—a regular fixture on Keeping Up With the Kardashians—was enjoying lunch at 75 Main, a popular spot in The Hamptons. In between bites of his lobster salad, Cheban thought that posting a picture of his ridiculously expensive watch to Instagram would be a perfect idea.

“I think I overdressed my wrist today with my@jacobandco …22 karat’s is a bit much for daytime LOL cc @richkidsofinstagramm,” he wrote, referring to his diamond-encrusted watch allegedly worth $500,000 and tagging the account of the popular Tumblr blog.

Moments later, according to the New York Post, an unidentified man walked into the swanky restaurant and struck up a conversation with Cheban.

“Jonathan was very friendly,” a witness told the Post. “But then the guy grabbed Jonathan… and tried to steal his half-million-dollar watch! Jonathan fought back to stop him, and he pushed Jonathan to the floor.”

The suspect quickly fled, failing to take the watch from the C-lister. And how did the would be assailant know where Cheban would be? Before his gauche watch upload, he had posted a picture of his lobster salad and tagged the restaurant.

Despite almost being robbed, Cheban didn’t file a police report because he didn’t want to deal with the hassle and the paperwork. Only plebes put up with that kind of inconvenience.

Photos via Jonathan Cheban/Instagram

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*First Published: Aug 21, 2013, 5:03 pm CDT