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‘Gender reveal lasagna’ is as unsettling as it is viral

Villa Italian Kitchen brings the ‘gender reveal lasagna’ unto us.


Ignacio Martinez

Internet Culture

Published Jan 23, 2019   Updated May 20, 2021, 8:55 pm CDT

New Jersey-based restaurant chain Villa Italian Kitchen has revealed to the world its magnum opus: the gender-reveal lasagna.

In an era where gender-reveal celebrations have reached the elaborate heights of involving live alligators, the shooting of explosives, and even the possibility of causing $8 million in damages to a national forest, Villa Italian Kitchen has chosen to provide expecting couples a somewhat tamer option.

For $139.99, you and your loved ones can celebrate the assigned gender identity of your new bundle of joy with either blue or pink food-colored cheese nestled between a medley of pasta and meat which serves 12. The package also comes with a tray of garlic rolls and a Greek, Caesar, or garden salad of your choice.

Some on social media are welcoming this lean into the absurd.

Others refuse to acknowledge the reality of the gender-reveal lasagna and what it means for the trajectory of our society.

The restaurant is no stranger to unconventional online antics and cheap marketing gimmicks. In May, Villa Italian Kitchen offered Michael Rotondo, a then 30-year-old who captured national attention by being ordered by a judge to vacate his parents’ home, a job at any of their nearly 250 worldwide locations as well as a $1,101 signing bonus.

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*First Published: Jan 23, 2019, 7:40 am CST