What the actual f**k is up with this baby gender announcement?

Taking the traditional route and unveiling your unborn baby’s gender only to your friends and loved ones… isn’t the way to do it in the age of social media. The more creative and original the better, right? 

Well, sometimes that isn’t the case. This baby announcement has a lot of people confused, because it features a couple shooting at a box filled with explosives and colored chalk that reveals the child’s gender.

The woman who posted this isn’t the one shown in the pictures, but a lot of people originally assumed she was. Even now, she’s getting comments from folks who just can’t understand why the fuck the couple didn’t do this in a way that, you know, doesn’t involve high-powered rifles or explosives.

There’s no doubt that the couple is stoked to become proud parents, but maybe next time they’ll try another kind of celebration.

Elijah Watson

Elijah Watson

Elijah Watson is an internet culture and entertainment reporter. His work has been published by the Daily Beast, Vice, Complex, Bustle, Uproxx, and Okayplayer.