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Screengrab via Pixelated Boat/Twitter

15 years after the film, ‘Fight Club’ gets the meme it deserves

His name was meme.


April Siese

Internet Culture

Posted on Oct 23, 2016   Updated on May 25, 2021, 5:57 pm CDT

Chuck Palahniuk’s gripping novel Fight Club will never gain the acclaim that the movie has. It’s one of the few books where a film adaptation is legitimately better, yet also highlights all the glaring flaws of this one trick pony of a writer. 

Case in point? These edgy Fight Club memes that transform the character of Tyler Durden into the spitting image of r/Showerthoughts washing off after losing a UFC bout.

Durden feels like a precursor to Jared Leto’s Joker and the forced edginess of Suicide Squad. Flintstone vitamins without the Flintstones TV show? You rebel, you.

Twitter user @PixelatedBoat is behind the madness, posting this series of solid macros on Friday. Copycats have yet to emerge but you best believe they’re gonna fight once they’re dreamed into existence.

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*First Published: Oct 23, 2016, 1:09 pm CDT