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Is this police video about a local robbery actually a viral ad for Coke?

“Congratulations son, I’m about to make you famous.”


Gabe Bergado

Internet Culture

One small-town cop won’t settle for anything less than justice and a cheeseburger for a local supermarket and restaurant that was the victim of a recent robbery.

The St. Landry Parish Crime Stoppers, a joint program between the police, the media, and local citizens that provides information on recent crimes, is on the hunt for a thief who broke into Stelly’s Supermarket on July 8 and took hundreds of dollars in cash.

As part of the Crime Stoppers program, a parish trooper made this impressive PSA warning folks in the Louisiana town to pay attention.

“We’re gonna identify you, arrest you, and put you in a small cell,” the trooper warned the robber in the PSA. “After that, I’m going to have a cheeseburger here, with a fries and Coke, and leave a nice tip for the waitress. Meanwhile, your next meal will be served through a small hole in a cell door.” 

As the Independent reported, the video, with viral elements such as the trooper’s likeness to a Parks and Recreation character and his deadpan dialog, might simply be part of a marketing scheme for Coca-Cola. One of the company’s red vans drives into the shot at 0:54, and it looks like someone made a similar viral video for McDonald’s earlier this year.

The crime might very well be real, but it’s likely that this video is just a sneaky way to advertise some brands. Jimmy Kimmel really got the ball rolling with his fake twerking accident. At this point, we can barely trust anyone on the Internet.

H/T Reddit | Screengrab via KATC/Youtube

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