cracking open a cold one with the boys egg meme

blueberrybrown/Reddit

‘Cracking open a cold one with the boys’ is the summer’s chill new meme

It's a perfect summer meme.

 

Jay Hathaway

Internet Culture

Published May 22, 2017   Updated May 24, 2021, 1:36 pm CDT

Cracking open a cold one with the boys is a time-honored summer tradition, a centerpiece of American bro culture. And over the weekend, it also became a very chill new meme.

The joke is that, instead of a simple image of friends opening cold beers, you can use any visual metaphor that involves someone cracking someone or something open. You just have to label the boys, the cold one, and the cracking, as if your meme were a hackneyed editorial cartoon.

Here’s the most basic example:

cracking open a cold one with the boys meme
blueberrybrown/Reddit

But they get slightly more abstract. Some are visual puns:

literal cold one with the boys meme hammer
blueberrybrown/Reddit

Others are more metaphorical:

montage of cold one with the boys memes
redsox96/Reddit

https://www.instagram.com/p/BUVhHdhlBfM/?taken-by=mightyeli

cold one with the boys meme : death star
donut025/Reddit

And still others combine the “cold one” theme with references to older memes:

cracking open cold one meme kid's name
donut025/Reddit

The template for “a cold one with the boys” comes from a different, much more offensive meme, “respecting women.” That meme depicted characters being violent toward other characters and objects; the character was labeled “me,” the violence was “respect,” and the target of the attack was “women.”

respect women beheading meme

“Respecting women” was popular on Reddit’s edgy r/dankmemes subreddit, but it never made the jump to the “normie” mainstream because it was more about sexist boundary-pushing than about being actually funny.

But the “cold one” meme is safer and more broadly appealing, and it’s already being seen on Facebook, Instagram, and even iFunny, one of the major websites that recycles Reddit’s meme content for mainstream consumption. Dozens of posts on Reddit’s meme economy subreddit, where traders “buy” and “sell” memes, speculating on their value and potential for longevity, dozens of posts describe “a cold one with the boys” as a hot, short-term commodity.

cold one with the boys posts on meme economy
r/memeeconomy

Get in on it now for some summer fun, but don’t expect it to last long.

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*First Published: May 22, 2017, 1:17 pm CDT