Cheesecake Factory

Photo via Port of San Diego/Flickr (CC-BY)

Cheesecake Factory is an American dystopia—and here are the tweets that prove it

An epic tweetstorm.


Josh Katzowitz

Internet Culture

Posted on Nov 17, 2017   Updated on May 22, 2021, 10:47 am CDT

Going to the Cheesecake Factory for a meal is fine. Yeah, it’s a little ostentatious and the dome on top of the restaurant always seemed a little out of place, and OK, the menu is ridiculously long and needlessly complicated. But it’s OK, because the food is good enough. And sometimes, that’s enough of a reason to patronize a chain restaurant if your creative juices have been consumed by your hunger pains.

Twitter user @MaxKriegerVG, though, believes we need a true breakdown of the Cheesecake Factory’s exterior and interior architecture choices, the menu’s obtuseness, and what the restaurant thinks you should experience. And thank goodness for Krieger, because he’s woken us up to this reality.

The Cheesecake Factory is a goddamn nightmare.

Eventually, Krieger ordered his food, and like we said in the first sentence of this piece, it was just fine.

“After wandering the menu a while, helplessly, you order and the food arrives,” he tweeted. “It’s good. not bad, not great, but good. Better than an Applebee’s, better than a Friday’s. I wanted to say I hated it, but in truth, I couldn’t. That was probably the most disappointing part of all.”

Nah, that’s the wrong attitude to take. People don’t go to Applebee’s or Chili’s for the scrumptious, gourmet food. They go because it’s cheap and easy and you know what kind of quality to expect (even if the quality is mediocre or less than).

I was wrong earlier when I wrote Cheesecake Factory is a goddamn nightmare. In reality, that exterior dome serves as a strip-mall parking lot beacon that calls out to those who absolutely need to realize this fact of life: Sometimes, a chain restaurant that’s better than average is a goddamn revelation.

Share this article
*First Published: Nov 17, 2017, 11:32 am CST