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To add insult to injury, whoever is running the Twitter account for Butterfinger candy bars decided to make a little joke at the Bears’ expense.
Butter...knees? #CHIvsGB— Butterfinger (@Butterfinger) September 29, 2017
The Bears quickly shot back.
Stick to candy.— Chicago Bears (@ChicagoBears) September 29, 2017
Now had this been an actual member of the Chicago Bears talking with a guy who runs a social media account for a candy company, it’s a safe bet that the conversation would have ended with a swift apology.
But this isn’t the real world, this is the digital world, so Butterfinger had no problem pressing its luck.
Stick to football. Oh...wait.— Butterfinger (@Butterfinger) September 29, 2017
The Bears then tried to switch up tactics by posting an image of Charlie Puth’s song “Attention”.
But implying that a company is using its Twitter account to get attention is like calling water wet. Butterfinger was loving all the attention and wasn’t about to quit while it was ahead. It let loose with a savage volley of tweets, even as the actual Chicago Bears were getting pummeled on the field.
Attention it’s 14-0 and you’re focusing on the wrong game here 😂— Butterfinger (@Butterfinger) September 29, 2017
*21— Butterfinger (@Butterfinger) September 29, 2017
*This is just sad— Butterfinger (@Butterfinger) September 29, 2017
*You there?— Butterfinger (@Butterfinger) September 29, 2017
It was brutal enough that at least one fan stepped in to beg for mercy.
At this point the Bears Twitter account was done, two losses in one day being enough for them. That’s when the rest of Twitter took over, and Butterfinger was only too happy revel in the victory.
We need to see that happen!— Butterfinger (@Butterfinger) September 29, 2017
Add it to the list!— Butterfinger (@Butterfinger) September 29, 2017
Confirmed.— Butterfinger (@Butterfinger) September 29, 2017
As far as controversies concerning the NFL and knees, this was small potatoes. (For the record both the Bears and the Packers chose to link arms during the national anthem.)
The Packers went on to win the game 35-14, improving to 3-1 and dropping the Bears down to 1-3.
David Britton is a writer and comedian based in Rhinebeck, New York who focuses on internet culture, memes, and viral news stories. He also writes for the Hard Times and is the creator of StoriesAboutWizards.com.