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Bandai’s newest store is for grown women who love all things kawaii

Bandai understands that adult women thrive on cuteness, too.


Colette Bennett

Internet Culture

Posted on Jun 29, 2016   Updated on May 26, 2021, 12:55 pm CDT

In America, ultra cute stuff may be seen as more appropriate for a daughter or niece than for an adult woman (with the exception of Hello Kitty, who seems to be OK due to her ubiquitous presence). Luckily for those who love it, Japan doesn’t think that way—which is why it just got a brand new shop dedicated to kawaii stuff for grown-ass women.

Called Otona Joshi Biyori (“A Fine Day for Adult Girls”), the shop is owned by Bandai and has just been opened in Tokyo Station. It has an official site and an Instagram already, and both are crammed with pics of all things adorable, from glitter-encrusted phone cases to perfectly huggable plushies.

The shop also sells things that would be home in a woman’s purse, such as character hand creams, Sailor Moon wallets, and, of course, phone charms. They also have The Rose of Versailles cosmetic collection, which has the best packaging a fan of the show could possibly imagine.

You can also look out for the shop to carry special collaboration collectibles, such as this adorable sock set from Erimaki Sox and Sailor Moon.

Hold tight to your wallets, ladies.

H/T Fashionably Geek

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*First Published: Jun 29, 2016, 6:02 pm CDT