Internet Culture

This Apple Watch takedown will crush your fanboy heart

“Sending emoji has never been more complicated.”

Photo of Miles Klee

Miles Klee

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Were you salivating as Tim Cook enumerated the specs and features of the Apple Watch at yesterday’s Cupertino product launch? Well, you ought to be ashamed of yourself.

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Don’t take my word for it, though—here, in just two minutes, Jacksfilms manages to make everything about this new device seem not merely unimpressive but an affront to our intelligence as a species. By the end, you’ll find yourself nostalgic for the Bronze Age. 

Pretty brutal, right? Oh, I see you’re already lined up outside the Apple Store. I’ll leave you alone with your sense of anticipation.

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Photo via jacksfilms/YouTube  

 
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