This Apple Watch takedown will crush your fanboy heart

"Sending emoji has never been more complicated."


Miles Klee

Internet Culture

Published Sep 10, 2014   Updated May 30, 2021, 3:05 pm CDT

Were you salivating as Tim Cook enumerated the specs and features of the Apple Watch at yesterday’s Cupertino product launch? Well, you ought to be ashamed of yourself.

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Don’t take my word for it, though—here, in just two minutes, Jacksfilms manages to make everything about this new device seem not merely unimpressive but an affront to our intelligence as a species. By the end, you’ll find yourself nostalgic for the Bronze Age. 

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Pretty brutal, right? Oh, I see you’re already lined up outside the Apple Store. I’ll leave you alone with your sense of anticipation.

Photo via jacksfilms/YouTube  

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*First Published: Sep 10, 2014, 11:04 am CDT