Published Jul 18, 2014 Updated May 30, 2021, 10:34 pm CDT
This article contains sexually explicit material that may be NSFW.
Startups should probably be aware that any
fanfare around a new logo can have unintended consequences: In Airbnb’s case, these would include observers crying copyright infringement.
Whatever the provenance of Airbnb’s design, though, we can agree on one thing: It’s weird. Some might even argue there’s a Rorschach effect. Do you see a heart, or maybe genitals?
Last night, our San Francisco community shared what
#BelongAnywhere means to them. Your turn: https://t.co/E1cxl99bpb https://t.co/AWv2nCHWlp
— Airbnb (@Airbnb)
July 17, 2014
Airbnb logo redesign survey: More people see hearts than naughty parts
— Design UX/UI (@DesignUXUI)
July 18, 2014
ok this changes everything
— darth™ (@darth) July 16, 2014
The doodle-like shape is certainly versatile, as evidenced by a new
Tumblr account that quickly began to compile the best remixes, most of which are fairly vulgar and probably NSFW.
Even so, there are some G-rated gems:
But if we had to pick one effort that most accurately conveyed the appeal of this room-sharing, hotel-disrupting, controversy-sparking business, it would obviously be this:
If only all branding were this honest.
Photo via @Airbnb / Twitter
*First Published: Jul 18, 2014, 6:17 pm CDT