This article contains sexually explicit material that may be NSFW.
Whatever the provenance of Airbnb’s design, though, we can agree on one thing: It’s weird. Some might even argue there’s a Rorschach effect. Do you see a heart, or maybe genitals?
— Airbnb (@Airbnb) July 17, 2014
— Design UX/UI (@DesignUXUI) July 18, 2014
— darth™ (@darth) July 16, 2014
Even so, there are some G-rated gems:
But if we had to pick one effort that most accurately conveyed the appeal of this room-sharing, hotel-disrupting, controversy-sparking business, it would obviously be this:
If only all branding were this honest.