ISIS declares war on Nike

Nike Swoosh on fire

‘Nike’ is dangerously close to Arabic words describing sex.

The Islamic State has banned Nike, the multibillion dollar American clothing company, because the word sounds similar to Arabic words describing sexual intercourse, according to multiple reports.

Nike, which takes its name from the ancient Greek god of victory, has its own sexual undertones in English in its famous slogan: “Just Do It.” 

The brand’s worldwide success means it can be found all around world, even on the forehead of Islamic State commanders.

Russia Today/YouTube

The ban inspired debate among Islamic State supporters online, some of whom compared the wearing of Nike to the wearing of a cross. 

H/T Complex | Illustration via Nike/WallpaperCave

Patrick Howell O'Neill

Patrick Howell O'Neill

Patrick Howell O'Neill is a notable cybersecurity reporter whose work has focused on the dark net, national security, and law enforcement. A former senior writer at the Daily Dot, O'Neill joined CyberScoop in October 2016. I am a cybersecurity journalist at CyberScoop. I cover the security industry, national security and law enforcement.