A Democratic candidate for the Wisconsin gubernatorial primary breastfed for a campaign ad.

Kelda for Governor 2018/YouTube

Woman running for Wisconsin governor breastfeeds baby in campaign ad

Here's another PSA for breastfeeding not impeding a parent's work.


Ana Valens


Posted on Mar 9, 2018   Updated on May 21, 2021, 10:18 pm CDT

In a show of her commitment to families, Wisconsin gubernatorial candidate Kelda Roys for has released a campaign ad in which she casually, comfortably breastfeeds her baby daughter on camera.

The former state representative’s ad “Our Girls” launched on Tuesday, showing Roys talking about her initiative to ban a toxin named Bisphenol A from entering children’s baby bottles and containers. Mid-ad, Roys’ husband interrupts her, handing the candidate her baby daughter, whom she immediately begins to comfort. Shen then breastfeeds her child while continuing to talk about successfully banning BPA from Wisconsin.

Roys’ ad quickly went viral, with over 44,000 views on YouTube alone. Women across Twitter have since praised the ad, cheering on the gubernatorial candidate for pushing back against the stigma around breastfeeding.

This isn’t the first time Roys has shown breastfeeding doesn’t impede a parent’s work, either. Attorney Andrew Seidel turned to Twitter this week, claiming that he watched Roys breastfeed her baby while “standing at the podium, mid-talk” during a workshop on lobbying. She didn’t even “skip a beat” the whole time, he claims.

“It was one of the most bad ass things I’ve ever seen,” he wrote on Twitter.

Last May, Australian Sen. Larissa Waters became the country’s first woman to breastfeed in the country’s Senate, and she also became the first to make a legislative motion in Parliament while doing so. With any luck, politicians embracing breastfeeding may just give this culture the push it needs to stop sexualizing women’s breasts.


Share this article
*First Published: Mar 9, 2018, 9:26 am CST