Uber Eats joins the ranks of bad Pride campaigns

'We just want you to pay your drivers.'

Jun 27, 2019, 5:18 pm

Internet Culture

Brooke Sjoberg 

Brooke Sjoberg

uber-eats-pride-campaign

Franklin Heijnen/Flickr Uber Eats/Twitter

Uber Eats just joined the ranks of bad Pride campaigns.

The food delivery company tweeted out a series of flags representing a different section of the LGBTQ community in honor of Pride Month.

One of its creations? A rainbow pizza flag.

Food flags were created for the Lesbian, Genderqueer, Agender, Bisexual, and Intersex identities, among others.

In response, the company has received a slew of criticism. People are requesting that Uber Eats stop using the identities of human beings as a business strategy and pay its employees a living wage.

“We don’t want you to pander us with rainbows we just want you to pay your drivers,” Twitter user @pr0m37h3um wrote.

While many are still fed up with the corporatization of Pride, they also find Uber Eats’ marketing tactic better than others by spotlighting the lesser-known identities within the LGBTQ community.

“I hate brands taking advantage of queer people as much as the rest of you, but I find these posts heartwarming and educational,” Twitter user @Rikjavic wrote.

https://twitter.com/Rikjavic/status/1140986124417957890

The Intersex flag made of French Toast garnered a more positive reaction than some of the other Pride food creations. The Intersex identity is a complex member of the LGBTQ community because many Intersex individuals have specified that their identity should not be conflated with the LGBTQ community by default.

“Intersex people are wonderful,” Twitter user @CrockerCurse wrote. “But they continue to ask us NOT to be added into our community by default. Instead of doing it anyway, maybe LISTEN TO THEM.”

https://twitter.com/CrockerCurse/status/1142120302928912389

Although many deem the campaign as decent, that’s only in relation to other more tasteless Pride campaigns. So let’s just stop with the exploitative advertising, people.

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