PureGym gets slammed for tone-deaf ’12 years of slave’ workout

The post said 'slavery is hard and so is this.'


Samantha Shaps


Published Oct 5, 2020   Updated Oct 5, 2020, 12:29 pm CDT

PureGym is under fire for a Facebook post advertising a “12YearsOfSlave” workout routine to “celebrate” Black History Month. The tone-deaf and racist post said, “slavery was hard and so is this.”

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The post, which has since been taken down, was published on Monday by one of PureGym’s United Kingdom branches. The post clarified that the title of the workout was “after the epic movie.” It’s unclear why the post promoted a months-old holiday.

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After many screengrabbed and tagged the fitness center, PureGym issued an apology and said the company is investigating the origin of the post.

“This post was wholly unacceptable, was not approved or endorsed by the company and was removed when it was brought to our attention,” the statement said. “We take this matter extremely seriously and are urgently investigating how and why this post was made. Thank you to those people who commented on this post and for raising this with us.”

Statement from PureGymPureGym apologises unreservedly for a post regarding Black History Month that was made today by…

Posted by PureGym Luton & Dunstable on Monday, October 5, 2020
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Many have expressed their frustrations with the post and one person said their “jaw dropped.”

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PureGym did not immediately respond to the Daily Dot’s request for comment.

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*First Published: Oct 5, 2020, 12:28 pm CDT