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Photo of black model’s lips spurs racist comments on makeup brand’s Instagram

When beauty turns ugly.


Marisa Kabas


A typical post on MAC cosmetics’ Instagram will average somewhere between 100 to 200 comments. Users mostly wondering how they can copy the look in the photo or tag friends who might like it. But the some 23,0000 comments on a photo shared Thursday turned ugly when racist comments cropped up because of the model’s skin color.

The photo, posted on Wednesday, shows just the nose and mouth of a dark-skinned woman wearing a plum-hued lipstick. Many comments are complimentary, such as “Beautiful. I would love to see more black models in advertising campaigns.”

Photo via Annie McCracken/Flickr (CC BY-SA 2.0)

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The Daily Dot