Screengrab via Mattel

Man bun, cornrows, hipster glasses: The Ken doll has evolved

Whether you like it or not, Man Bun Ken will probably sell out.

Jun 20, 2017, 2:54 pm*

IRL

 

Vanna Vasquez

Gone are the days of chiseled abs, odd genital lumps, and surfboard accessories. Ken has evolved, and with his new transformation comes a man bun and a dad bod.

On Tuesday, Mattel unveiled its line of Fashionista Barbie and Ken dolls. The dolls feature new skin tones, hairstyles, recent fashion trends, and different body types. However, the internet is only interested in the 15 “hip” Ken dolls. Mattel made headlines in 2016 with their full-figured Barbie, but this year, it’s Ken who’s stealing the spotlight.

“By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,” Barbie senior vice president and general manager Lisa McKnight said in a statement. “Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie’s world.”

Evolving Ken may have been an obvious choice for Mattel, but fans are not taking the changes lightly.

https://twitter.com/Mikey_Sul/status/877141687851769857

https://twitter.com/wittle_bunny/status/877180665917304832

The new “hipster” looking Ken doll isn’t the first bold move Mattel has made to the clean-cut boyfriend. In 1992, Mattel unveiled “Earring Magic Ken,” which you guessed it, wears an earring. Like their recent changes, Mattel explained back in the ’90s that the change was due to their need to keep Ken “cool.”

While some may be dragging the prototype, others are celebrating the doll’s new look.

Sadly, the Ken dolls are not available in stores just yet. Check out the Barbie website for more information, or just stare at them online, like you would any other crush.

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*First Published: Jun 20, 2017, 2:10 pm