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Whether you like it or not, Man Bun Ken will probably sell out.
Gone are the days of chiseled abs, odd genital lumps, and surfboard accessories. Ken has evolved, and with his new transformation comes a man bun and a dad bod.
On Tuesday, Mattel unveiled its line of Fashionista Barbie and Ken dolls. The dolls feature new skin tones, hairstyles, recent fashion trends, and different body types. However, the internet is only interested in the 15 “hip” Ken dolls. Mattel made headlines in 2016 with their full-figured Barbie, but this year, it’s Ken who’s stealing the spotlight.
“By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,” Barbie senior vice president and general manager Lisa McKnight said in a statement. “Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie’s world.”
Evolving Ken may have been an obvious choice for Mattel, but fans are not taking the changes lightly.
That new Ken doll has already ignored 2 of my texts while still liking my Instagram posts.
— Alison Leiby (@AlisonLeiby) June 20, 2017
I don't even own Mattel's new man bun Ken Doll but he already told me the dangers of processed food and how Bernie would have beaten Trump. pic.twitter.com/rjxQQFiEfI
— Sully Sullivan (@Mikey_Sul) June 20, 2017
The new "Man Bun" Ken doll comes with shirt, shoes, and keys to Barbie's car that he's driving until he "gets back on his feet again." pic.twitter.com/gYmXwR9WEc
— Benjamin Siemon (@BenjaminJS) June 20, 2017
— Corey Scherer (@ItsCoreyScherer) June 20, 2017
The new “hipster” looking Ken doll isn’t the first bold move Mattel has made to the clean-cut boyfriend. In 1992, Mattel unveiled “Earring Magic Ken,” which you guessed it, wears an earring. Like their recent changes, Mattel explained back in the ’90s that the change was due to their need to keep Ken “cool.”
While some may be dragging the prototype, others are celebrating the doll’s new look.
oh my gosh I want a man-bun Ken immediatelyhttps://t.co/eQjT1MHwer
— Elsajeni (@elsajeni) June 20, 2017
Is it weird that I find the new Ken doll, with a man bun, attractive?
— Jazzie (@jazzieandcats) June 20, 2017
Sadly, the Ken dolls are not available in stores just yet. Check out the Barbie website for more information, or just stare at them online, like you would any other crush.
Vanna Vasquez is a former intern at the Daily Dot whose work focused on viral news, politics, and YouTube. A graduate of the University of Texas at Austin, she has also published bylines with BuzzFeed.