The Daily Show

‘The Daily Show’ explains how anti-gay businesses can profit from their discrimination

This plan is as simple as it is devious.


Michelle Jaworski


Published Apr 7, 2015   Updated May 29, 2021, 3:28 am CDT

One of Jon Stewart’s Daily Show correspondents finally figured out a surefire way to launch a successful business.

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When a small Indiana pizza restaurant took a stand and admitted that it wouldn’t serve gay couples if it were asked to cater a wedding under Indiana’s Religious Freedom Restoration Act, all hell broke loose. Death threats forced Memories Pizza to close its doors, but thanks to a GoFundMe page, the business has raised more than $842,000. How the pizza tastes is irrelevant at this point; the company made hundreds of thousands of dollars without baking a single pie.

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Daily Show senior correspondent Jordan Klepper took note of this phenomenon and hatched a foolproof plan: discriminate against someone—almost anyone, really—and then have similarly intolerant people crowdfund your way to a profit without having to work a day.

Screengrab via The Daily Show/Comedy Central

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*First Published: Apr 7, 2015, 9:40 am CDT