H&M south africa protest monkey hoodie racist

Floyd Shivambu/Twitter

Protesters trash H&M stores in South Africa over ‘monkey’ hoodie

Videos show protesters singing, dancing, and tearing down racks in protest of the racist image.


Jessica Machado


Published Jan 13, 2018   Updated May 22, 2021, 4:51 am CDT

Protesters stormed H&M stores in South Africa on Saturday, tearing down racks and blocking entrances in protest of an image that went viral earlier this week of a Black child modeling a hoodie that read “coolest monkey in the jungle.”

According to ABC News and local outlets, the political party Economic Freedom Fighters (EFF) was said to be at the forefront of the protests, asking local malls in Johannesburg and Pretoria to evict H&M stores and standing at entrances singing, dancing, and wearing red. They also held signs that read, “H&M say ‘hello’ to coolest monkeys” and “away with H&M racist tendencies.”

The racist H&M image started circulating online last weekend and outrage was swift and massive, with many pointing out the long, cruel history of comparing Black people to monkeys. By Monday, H&M had removed the image and sweatshirt from its site in the U.S. and apologized.

On Saturday, a message on the homepage of H&M’s South African website explains that it too has removed the hoodie. “We have got this wrong and we are deeply sorry,” it reads.

According to the South African Broadcasting Corp., EFF leader Julius Malema said he doesn’t regret the action the group took today, and on Twitter, EFF Deputy President Floyd Shivambu told protesters “well done” for physically confronting racism.


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*First Published: Jan 13, 2018, 1:42 pm CST