BY KAT LAPELOSA
Halloween is one holiday where it’s normal, even encouraged, to be something you’re not. So, for the top beauty bloggers and nail art influencers in the business, it’s their busiest, most creative time of year. Vocativ analyzed conversations around #HalloweenMakeup and #HalloweenNailArt to discover which makeup and special effects pros the beauty-obsessed were flocking to the most for spooky and sweet inspiration.
View this post on Instagram
Here are some Jack Skellington nails I did using the super awesome charms from @charmed.dangerous in the October Spookle Kit and white and black polishes topped with #hkgirltopcoat I used Stripes Skinnies vinyls from @twinkled_t to get such clean lines! 🎬Tutorial up next! 🎃Ths Spookle Kit will be available on October 9 in @gotnail shop! #prsample
Those willing to turn these Halloween looks into ghoulish realities turn to YouTube stars like Promise Tamang and Alex Faction. Their legendary tutorials provide viewers with the steps necessary to transform into popular characters like Frozen’s Elsa, classic vampires and werewolves, and even celebrities like Miley Cyrus. It’s normal for profiles like Tamang’s to see anywhere from 2 million to 13 million views per video.
What may seem like a quick YouTube tutorial is just part of the lengthy process some makeup artists undergo to achieve the “wow!” factor. Artists need time to experiment with different makeup and nail art supplies, and spend hours filming and re-filming to achieve flawless and easy-to-follow tutorials. Between test shots and supply management, some of Australian PhD student Kiana Jones’ tutorials can take up to four hours to put together.
To create this chopped-finger look, Jones starts by taping down two of her fingers, then applies flesh wax with a clear makeup adhesive to make nubs. Small metal spatulas serve to smooth out and blend the wax. She creates a fake bone and uses tools like paintbrushes and toothpicks (dipped in Vaseline, to produce smoother results) to add lifelike elements such as knuckle lines, cut marks and natural-looking skin texture.
Additional yellow, pink and red paints make the skin look bruised and mottled, and Jones cuts up acrylic nails to give that shattered/torn nail look. Thicker gel blood is the last and most gruesome element to be added, finalizing the creation.