#FurryAndProud is trending on Twitter as furries around the world share their art, fur suits, and pride and love for their community.
The tag has been around for years but seems to have been kicked into virality by a design team’s Kickstarter campaign for their line of LGBTQ+ furry-themed T-shirts.
And not everyone is happy about that, with Twitter user @xeebees railing against capitalism and astroturfing campaigns —a marketing technique that attempts to disguise advertising as a grass roots campaign the way that @artworktee has done here.
#FurryAndProud is trending thanks to a goddamn t-shirt company's astroturfing campaign jfc I hate capitalism— Xeebes (@xeebes) November 21, 2019
However, the tag has transcended its origins, with people focusing on celebrating the fandom and its people rather than the T-shirt line.
Even though the furry fandom has its flaws, I still love being a part of it and being able to express myself openly without fear. I'm #FurryAndProud and you can't change that! pic.twitter.com/s8jcuwRmWb— Joey Maxwell (@PlsPetBree) November 22, 2019
Some of the stories are really touching, such as this one from @dixielioness. The furry fandom helped her get through medical issues.
#FurryAndProud Due to my autism and being in special ed classes-I always thought everyone would disregard my creativity. Because of you guys, I screened a short film in Boston and published a book. A member of the fandom also inspired me to start working out and it's working!— Aaron B. (@aaron_equus21) November 22, 2019
#FurryandProud— a fluffy sin bunny (Conscious Printer) (@DarkietehJester) November 21, 2019
Never thought I'd hitch onto a trend like such. But this community has helped me just live and been an important influence on my life, fuck it. I guess I am just that =v=;
#FurryAndProud being a furry has helped me so much. ive met my best friends on here.— GlitchWolfo is cute (@Funnymanhaha1) November 22, 2019
lookin at you guys!
The fandom has helped me beat back depression, my anxiety, my self hatred and helped me accept who I am by accepting who I am. I learned to love myself and take care of myself now. I love being a part of these degens. Haters stay mad. #FurryAndProud— Jaco (@JacobyWestbrook) November 22, 2019
There is still some nastiness aimed at the fandom, as furries are an easy and popular target.
the amount of people tweeting hateful shit towards the Furry community on the #FurryAndProud hashtag is actually disgusting.— Orifan1 (@orifanace1) November 21, 2019
#FurryAndProud DISCUSTANG why this furry shit trending— GredTheGod (@GredTheGod) November 21, 2019
Even non-furries are feeling the love, cheered on by all the positivity in the tag.
#FurryandProud bro hell yeah yall get so much shit yall dont deserve that its harmless live your lives— dani (@kimoiweeb) November 21, 2019
And some are stepping in to defend their fur-suited brethren. People being kind to each other online, you love to see it.
Y'all seem super pissy about the furries over in the #FurryAndProud tag for people that say you're "ToTaLlY nOt A fUrRy GuYs!!!1111!". Let the people do their thing in peace or admit you're envious they have the money to spend on fursuits n cons. No shame in admitting it.— Tessa Valentine (@AllOfMyLoveTess) November 21, 2019
Of course, there was also the only kind of thread jacking that’s always welcome: people started posting photos of their pets.