Photo via Justin Hoch/Flickr

Twitter deluged Angie’s List with bad reviews.

When it came to light last week that Fox News star Bill O’Reilly had paid out a total of $13 million to five women who had accused him of sexual harassment or inappropriate behavior, a slew of advertisers immediately pulled their money from his show, The O’Reilly Factor.

But until Friday, at least one major national advertiser had resisted the urge to abandon O’Reilly’s cash cow of a program. And because of its decision to stay loyal to O’Reilly and the exposure he provides, Angie’s List has taken oodles of criticism on Twitter. Eventually, as the Indianapolis Star reports, Angie’s List—which crowdsources reviews of local businesses—abandoned O’Reilly, but not before, the company took plenty of bad publicity.

On Friday, though, Angie’s List relented, joining, according to Think Progress, at least 50 other national advertisers who have declined to spend their money during O’Reilly’s show.

The O’Reilly Factor also ended 15 minutes early on Thursday without any explanation. Friday’s show apparently didn’t feature many advertisers either.

Angie’s List declined further comment to the Star, but it seems likely that the heat generated by its original decision to stay with O’Reilly probably helped pushed the company in the other direction.

H/T Death and Taxes

IRL
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