Virality is a cruel mistress.
Just when you think you have it all figured out, the momentum shifts, the algorithm changes, and you’re left right back where you started, fumbling with search-engine optimization. Web traffic can be volatile and at times painfully arbitrary, blossoming or trailing off in completely unexpected ways.
At the Daily Dot, we spend a great deal of time strategizing not only about the types of stories we’re going to pursue—the deeply reported investigative pieces, the engaging portraits of the Internet famous, the breaking news, and quick-hit oddities from around the Web—but how we’re going to get them in front of our intended audience.
It’s a frustrating but necessary exercise, a cycle that never quite ends and is constantly being reevaluated. For that rare combination of timing, exclusivity, and keyword magic is fleeting at best, and sometimes the needed signal boost from social traffic drivers and content curators like Digg, Fark, and Reddit just never arrives, no matter how many tips and tweets you send.
Sometimes, you just get lucky.
Just as often, you don’t.
With that in mind, we compiled a list of editors’ picks for 2013—a digital sampler of our agenda-driving coverage—with an emphasis on the stories that, despite our best efforts, never received the recognition they deserved. Thanks for reading. It’s been an incredible year.
“Soles for Sale” by Chris Kluwe
“GoneWild: The everyday lives of Reddit’s amateur porn stars” by Gaby Dunn
“Inside Twitch, the site powering the eSports revolution” by Kevin Morris
Photo by (stephan) remix by Jason Reed