Uber's new customer loyalty program comes in four tiers and promises special perks and discounts.

Ryan Adams (CC-BY)

Uber unveils a new rewards program for frequent riders

The Diamond club benefits are serious.


Ana Valens


Frequent Uber riders are about to receive a reward for their time spent hailing cabs. Uber unveiled its new customer loyalty program Uber Rewards today, giving users special perks and discounts for ordering food and rides.

Like frequent flyer miles, Uber Rewards is a free rewards system that gives customers an incentive to stick with Uber for their ride-hailing needs. The program is split between four membership tiers—Blue, Gold, Platinum, and Diamond—and functions off a dollars-to-points system. Uber users receive one point per dollar for every UberPool and Uber Eats they order, two points for UberX, Uber XL, UberSELECT, and UberWAV, and three points for Uber Black and Uber Black SUV rides.

All users start at the Blue tier and can advance to Gold at 500 points, followed by 2,500 points for Platinum, and 7,500 for Diamond. Earnings roll over through a six-month period, so theoretically, Uber users can reach the Platinum tier in six months by ordering $21 worth in rides every day with just UberX.

Uber’s rewards program also offers special perks at different tiers. Every 500 points earned gives users $5 back in Uber credit that can be spent on both rides and Uber Eats orders. Gold members will have their cancellation fees refunded if they book another Uber in 15 minutes. Platinum members, meanwhile, get price protection against surging during rush hour traffic, and Diamond Uber riders get priority pickups at “most airports.” Tiers come with improved customer support, too, with Diamond’s customers receiving “dedicated” and “24/7” support from the company’s “most experienced customer support agents.”

Uber also offers Diamond riders no delivery fee on three Uber Eats orders and a special UberX Diamond package that lets riders access some of the service’s best drivers. It also plans to randomly surprise Diamond users with Uber Black upgrades that are complimentary with the tier.

Uber will start rolling out the Uber Rewards program to eight cities and one state: Miami, Denver, Tampa, New York City, Washington, D.C., Philadelphia, Atlanta, San Diego, and New Jersey. The company plans to bring the customer loyalty program to the entire U.S. “over the next few months.” In the meantime, Uber riders interested in joining the service can sign up for Uber Rewards’ waitlist.


H/T the Verge

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