Tinder on iPhone

Matthew Pearce/Flickr (CC-BY) Remix by Max Fleishman

Tinder is making money hand over fist

Tinder Gold could be the game-changer the dating app needed.


Monica Riese


Posted on Sep 4, 2017   Updated on May 22, 2021, 6:31 pm CDT

Over the weekend, Tinder became the top-grossing app in the App Store, thanks in no small part to its newest members-only portal, Tinder Gold.

Tinder Gold offers many of the same premium features as its 2015 paid predecessor, Tinder Plus, including Rewind (to get a redo on that accidental left swipe), Passport (to surf singles in a new location), unlimited likes, and five daily Super Likes. But Tinder Gold’s biggest enhancement is the addition of the Likes You feature: a preview of who has swiped right on your profile without you having to lift a finger.

“Think of it as your personal Swipe Right concierge—available 24/7—bringing all of your pending matches to you. Now you can sit back, enjoy a fine cocktail, and browse through profiles at your leisure,” read a statement announcing the new feature.

Tinder Gold features
Photo via Tinder

While games and subscription services like Netflix or Pandora usually top the App Store charts for gross earnings, Tinder took the top spot earlier this month. The dating app hung around the top 10 top-grossing apps chart for July and August, but it surged to the top after Tinder Gold became available globally on Aug. 29, after tests in the Australian, Canadian, Mexican, and Argentinian markets.

Still, Tinder Gold is currently only the 10th biggest in-app purchase for Tinder users, behind standalone boosts, Super Likes, and various tiers of Tinder Plus—which changes price depending on your age bracket and location and ranges from $2.99 to $34.99.

Tinder in-app purchases
Screengrab via Monica Riese

Tinder faced considerable backlash for the tiered pricing structure it instituted for Tinder Plus; perhaps in response, Tinder Gold runs a flat $14.99 a month, according to Business Insider. Whether Tinder Gold will eventually replace Tinder Plus entirely remains to be seen; the Daily Dot has reached out to Tinder for comment and will update this story if and when we hear back.

H/T Tech Crunch

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*First Published: Sep 4, 2017, 12:29 pm CDT