Australian dating app launches bizarre ‘Pull Your Finger Out’ ad campaign

RSVP's ad campaign is urging Tinder users to "give their thumbs a rest." But the result is unsettling, to say the least.


EJ Dickson


Published May 20, 2014   Updated May 31, 2021, 7:01 am CDT

RSVP, a new dating app from Australia, is trying to market itself as the anti-Tinder by inviting singles to “give their thumbs a rest” and start actually meeting people IRL. But it’s unclear how well that goal is getting across with their new, bizarrely sexual ad campaign, which is airing on TV nationwide.

Called “Pull Your Finger Out”—if you don’t interpret that as a reference to digital anal stimulation, then you’re probably not bright enough to be having sex at all—the 10 second clip features two people swiping right and left through an invisible Tinder, all while making inexplicable orgasmic sounds:

Jeez, I knew people had fun playing Tinder, but I didn’t think they were having that much fun. Are Australians’ erogenous zones located on their thumb pads? Perplexing.

According to RSVP marketing director Melanie Dudgeon, the ad is intended to attract “20-something daters who aren’t quite ready for the white picket fence but want more than a casual hookup,” who are tired of making split-second assessments of prospective partners via Tinder. “We wanted an ad that expressed to daters the benefits of using Australia’s No.1 Dating Site on their mobile,” she says. “And [advertising firm] MercerBell captured this perfectly: more fun!”

Yeah, Melanie, I’m not sure that’s the message that’s getting across here. Actually, I don’t really know the message that’s getting across here. But if I had to guess, I’d say it’s less along the lines of “more fun” and more along the lines of “more thumb buttplay.”

H/T Mumberella | Screengrab via Mercer BellYouTube


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*First Published: May 20, 2014, 1:33 pm CDT