Product Red iPhone 8 unboxing

Marques Brownlee/YouTube

People are going crazy for this red iPhone 8 unboxing

It doesn't go on sale till Friday, but one YouTuber got a first look at the new, very red iPhone 8.


Christina Bonnington


Published Apr 11, 2018   Updated May 21, 2021, 6:55 pm CDT

Apple introduced a special edition iPhone 8 and iPhone 8 Plus on Monday, a PRODUCT(RED) model. Proceeds from sales of the crimson handset, like other PRODUCT(RED) items, go toward providing testing, counseling, and treatment for those living with HIV/AIDS.

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Popular YouTuber and Apple reviewer Marques Brownlee shared an excellent unboxing video of the device, and people are loving it. You can check out the video below.

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The PRODUCT(RED) iPhone 8 is exactly the same as the existing iPhone 8 announced back in September, save for the new color. The phone goes on sale Friday, April 13, starting at $699, but is available for pre-order now. (If you’re in the market for a new iPhone and aren’t sure which model would best suit your needs, here is a handy guide on the differences between the iPhone 8, 8 Plus, and iPhone X.)

Along with these bright-red handsets, Apple is also debuting some matching accessories. This includes a $99 iPhone X Leather Folio case, so iPhone X owners can protect their phone while contributing to a good cause. Apple has a number of other red, and PRODUCT(RED) items available on its website.

Apple has had a partnership with (RED) for 11 years now and has raised more than $160 million for HIV/AIDS support programs.

H/T YouTube

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*First Published: Apr 11, 2018, 4:03 pm CDT