Netflix is raising the price of its most popular streaming plan, but only by a small amount. It will now cost $9.99 per month for the subscription that lets two people watch HD streams simultaneously, which is a $1 increase.
The price increase affects new customers in the U.S., Canada, and parts of Latin America, and anyone who are already signed up for the two-screen plan “will have a grace period of varying lengths,” before they’ll have to pay extra, Bloomberg reports. But if you’re a subscriber of one of Netflix’s other plans—the “standard” plan to watch Netflix on one device, or the “premium” with up to four streams—your plan won’t change.
Netflix similarly raised the price for European customers earlier this year. In 2014, it increased the price of its standard service to $8.99 for new subscribers. That means that in the past two years, the company has raised the price of subscription two dollars per month.
According to the company, the extra buck a month is necessary to support Netflix’s growing suite of original, award-winning content. “To continue adding more TV shows and movies including many Netflix original titles, we are modestly raising the price for some new members in the U.S., Canada and Latin America,” a Netflix representative told Variety.
Anytime a service raises its prices, customers are irked. But $1 per month price increase seems like a small price to pay to Netflix and chill.
H/T Bloomberg | Illustration by Max Fleishman