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If you are doing your Christmas shopping online this year, tomorrow is the day to do it.
Dec. 15 is national Free Shipping Day, and more than 900 retailers are participating. It’s not just a clever name: Companies like Macy’s, JCPenny, Target, Old Navy, and Best Buy are offering free shipping for the entire day, with no minimum purchase requirement and guaranteed delivery by Christmas Eve.
Free Shipping Day began in 2007 with entrepreneur Luke Knowles, who said he noticed a decrease in online shopping around Dec. 10 every year and decided to organize this Free Shipping Day. The first event in December 2008 featured 250 participating merchants and racked up $764 million in online sales, becoming one of the top-earning days in ecommerce for that holiday season.
2017 marks the 10-year-anniversary of Free Shipping Day, and it’s going to be bigger than ever. There’s a new year-round website that features coupons from participating stores, and the day is expected to generate a billion dollars in sales.
Merchants are able to sign up as participants of Free Shipping Day on the website.
Brianna Stone is a reporter and digital producer. Her work has been published by the Austin American-Statesman, the Daily Dot, and USA Today.