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Proforma Videodesign

This crazy dress flashes and pulses based on whatever music is playing

Part dress, part strobe light.


AJ Dellinger


Posted on Jun 1, 2015   Updated on May 28, 2021, 5:08 pm CDT

You can’t be held responsible for how you dance once the bass starts thumping and the lights start flashing. There’s something about the experience that just makes you want to move.

Italian artist collective Proforma distilled those crazy night-club vibes into an impressive interactive art installation: a dress that pulses and flows based on whatever music is playing.

In partnership with fashion label DROMe, designers Nicola Buttari and Martino Chiti created a projection-mapped dress that reacts to music by producing glitchy visuals and flashing patterns. The augmented designs bounce across the white dress, and as the wearer sings a tune, the projection reacts to each note.

It’s a trippy experiment that would surely make the wearer the center of attention on any dance floor. You’ll just have to figure out how to sneak a projector into the club to make it happen.

H/T Laughing Squid | Screengrab via Proforma Videodesign/Vimeo

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*First Published: Jun 1, 2015, 2:19 pm CDT