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Mophie will provide St. Bernards carrying cell chargers to aid powerless SXSW attendees.
There are a few things to dread about SXSW, and battery drain is at the top of the list. The rigor you’re putting your laptops and smartphones through means you’re constantly staring at that ominous, diminishing red bar.
Finding an open, safe spot to power up remains a challenge year after year. But Mophie has an adorable solution: From noon to 6pm, March 13 and 14, all you need to do is tweet a screenshot of your dying device to @mophie with the hashtag #mophierescue, and you might receive a visit from a St. Bernard carrying a Mophie charger. These canine power rangers are pups from the St. Bernard Rescue Foundation, and they will be accompanied by a human perhaps a bit more skilled on following GPS data.
If you see one of these dogs, which are commonly trained for Alpine rescues, you can snap a selfie with it and tweet it with the same hashtag for the chance to win a prize from Mophie.
What other SXSW issues need such ingenious problem solving? Reception and Wi-Fi are high on the list, but remember what happened when we tried to fix that?
Illustration by Max Fleishman
Allen Weiner has been a market research analyst in the area of new media and technology since 1994. He’s worked as writer, publisher and newspaper executive. He is the co-founder and publisher of Kombucha Network and the former managing vice president of Gartner.